A marketing audit helps a business identify its most urgent
marketing challenge. It can be a time consuming operation
but the information gained can be invaluable to your business. It looks
at the marketing mix, global pricing policy,
brand and company awareness and systems reviews.
With the experience The Marketing Guru has gathered over the years, and
the professional marketing consultants we have, we can
help develop a full marketing audit to help you identify your challenges,
and suggest the solutions you need to employ.
The Guru's Full Marketing Audit™ comprises of:
The Marketing Environment Review
- Your markets
- Your customers
- Your competitors
- The macro-environment
The Marketing Systems Review
- Your objectives
- Your strategies
- Your implementation
- Your organisation
The Detailed Marketing Activity Review
- Your products
- Your prices
- Your distribution
- Your promotion
- Your personal selling
- Your publicity